As reported in the Independent on Sunday and Sunday Telegraph, The word “gastropub” has been banned by The Good Food Guide because it is too commonly used.
The much-loved term for a pub serving quality food, used by bars and eateries up and down the country, is out of date and no longer provides an adequate reference to an establishment’s style, it is claimed.
Elizabeth Carter, consultant editor for the guide, said the term had come to define an establishment’s ambitions.
“Our feeling with the gastropub was that it was a bit of a bandwagon that a lot of people have jumped on to. A lot of chains have taken that gastropub style. I think customers are getting bored with it. Pubs have to be socially diverse, they have to offer many things whether you pop in for a drink and a snack or you want a proper meal.”
The 2012 Good Food Guide is published on Thursday 8th September and I’ll be looking for how well the Midlands establishments are represented this year.